Martina Pocchiari is Assistant Professor of Marketing at ESADE Business School.

Her research areas are digital marketing, economics of digitization, and content marketing. 

She focuses on studying user-generated content on online platforms and social media, and marketing content in mass media. Her research appeared in the International Journal of Research in Marketing and has been presented at leading conferences and institutions worldwide. 

She is a past recipient of the AMS Mary Kay Dissertation Award and EDAMBA Doctoral Thesis Award. 

She frequently collaborates with firms and online platforms for her research.

Martina earned her PhD in Empirical Quantitative Marketing and MSc in Digital Marketing & Analytics at Erasmus University, and previously was Assistant Professor of Marketing at NUS Business School, National University of Singapore.

Main research areas and methods: Digital marketing, user-generated content, social networks; Causal inference, structural causal modeling, text analysis, machine learning, network analysis