Embedded Files
I am passionate about teaching how consumers and citizens interact, socialize, and make decisions in an increasingly digitized world, and how to use data and statistical methods to understand, explain, and predict this "new world" as much as possible.
I strive to create an engaging and inclusive learning environment, inspire critical thinking, and equip students and practitioners with the skills they need to succeed both academically and professionally.
If you are interested in engaging my services for a lecture, a talk or a course, email me here:
Digital Marketing
Digital Marketing
PhD courses
PhD workshop "UGC for marketing research" @ Peking University (2023-2024)
MSc courses
Guest lecture - Digital Media, MSc Marketing Management @ Tilburg University (2023-2024)
BBA courses
Marketing Trends - Digital Marketing (Esade Business School, 2024-2025)
Digital Marketing (NUS Business School, MKT3714A, 2022-2024)
Data Science & Analytics
Data Science & Analytics
MSc courses
Experimentation and Causal Inference (Teaching assistant, Rotterdam School of Management, BM03BAM, 2020-2021)
Marketing Analytics (Teaching assistant, Rotterdam School of Management, BMME055, 2018-2020)
Thesis Supervision and Committees
Thesis Supervision and Committees
PhD Defense Committees
Bita Ziarati (Ph.D. proposal defense, Esade)
Gao Shiwen (Ph.D. in Quantitative Marketing, National University of Singapore), first placement Wenzhou-Kean University
Bachelor Projects - Analytical Decision-Makers (Rotterdam School of Management, B3T1003, 2021-2022)
Thesis topic: "How Do Brand Communities React to Brand Crises?"
Research Training & Bachelor Thesis (Rotterdam School of Management, BAD10, 2020-2021)
Thesis topic: "Incentivizing Engagement in Online Brand Communities"
Working on Your Bachelor Thesis Project in a Business School: What to Expect?
Research Training & Bachelor Thesis (Rotterdam School of Management, BAD10, 2019-2020)
Thesis topic: "The Management of Successful and Sustainable Brand Communities"
Google Sites
Report abuse