Martina Pocchiari - Blog

Blog

Sometimes, I write about community management, statistics, marketing analytics and data science, and academic life.

Blog Posts Index

July 2021

A Guide to Analyzing Experimental DataHow to overcome the start-up panic, and deliver insightful results from your experiments

Joint piece with F. Capozza. Full tutorial code here

Featured in Towards Data Science's Editors' Pick

January 2021

Working on Your Bachelor Thesis Project: What to Expect?A bachelor thesis can be the first, significantly big project of your career (and there is a good chance that it won’t be the last).

November 2020

The Sentiment of Rock StarsAn R tutorial to navigate through decades of song lyrics by artist, for beginner and advanced R users

Full tutorial code available here

September 2020

Creating Minimal DAGs, Step-By-StepDisclaimer — This post assumes you are familiar with the language of causal inference, and have no fundamental ontological objections to…

Featured in Experimentation & Causal Inference Master Course (BM03BAM Rotterdam School of Management)

August 2020

On Community-Based Marketing — and Why It’s Not the Marketing You’re Thinking OfAs we navigate through the troubles of 2020, one concept has repeatedly made it through the noise: “community is what it is all about”. We…

April 2020

Community in a Time of Crisis: Thoughts from CMX Global ConnectIn a world with no physical contact, digital and accessible communities can redefine human connection

Featured in CMX WEEKLY newsletter - May/June 2020

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